Why Financial Institutions
Choose Cetera

Driven by You, Powered by Us

For Financial Professional - Advisor

Your short-term needs and long-term goals will blend into a fully customized growth plan we can help you implement every step of the way. With your institution’s culture firmly in mind, we’ll show you flexible program options and solutions that will:

  • Delight your clients

  • Maximize the effectiveness of your financial professionals

  • Nurture the sustainable growth of your investment program

  • Deliver ongoing returns to your institution while enhancing the value of the client relationship

Aggressive Growth—Without the Aggressive Attitude

For Financial Professional - Advisor

Our approach to business is ultimately your approach to business: we design programs to meet your vision, your needs, and your perspective. Regardless of the phase of development of your program, you’ll benefit from our focus on growing top-line revenue while delivering bottom-line performance.

  • Technology designed specifically for the financial institution space, not adapted to it

  • Business analytics and data aggregation tools to reveal additional client service opportunities and increase wallet share

  • One-on-one, in-branch support and training from regional vice presidents of growth who know you and your team personally

  • A complete suite of services, materials and home office support to help you reach your vision, whether it be a platform or full-service wealth management program, an online brokerage, or even a dedicated broker-dealer for your institution

When Clients Get More, Everyone Does

For Financial Professional - Advisor

While our relationship is always focused on you, our programs are designed around the philosophy that helping your clients with their financial goals is the foundation of all we do for you: if your clients are delighted, your financial professionals are rewarded, your program is more profitable, and your financial institution thrives.


We cater to this chain of success with our holistic approach to assisting your clients, delivering sound and strong financial solutions that complement your financial institution’s current offerings. You’ll help your clients build on the possibilities for their future—while doing the same for yours.

Drop Us a Line

Looking to be part of something more? Get in touch to learn about the benefits of affiliating with Cetera and start taking the next steps to a stronger future.

Account Assistance

If you are a client of a Cetera-affiliated financial professional and need assistance with an existing account, please reach out to your financial professional directly. If you’re unable to reach them, use our direct support lines listed below.

Join the Community

If you’re a financial professional interested in learning more about affiliating with Cetera Financial Group, please complete the form.